For overseas small‑to‑medium wholesalers and startup brands, the biggest hurdle in small‑batch procurement is often not the product itself, but the prohibitively high logistics cost. Through flexible consolidated shipping and customs clearance services, Baichen helped Swedish startup W****y complete its first trial order at a minimal ocean freight cost, opening a low‑cost import pathway for micro B2B clients.

W****y’s founder, L**a, placed an initial order of just 10 electric wheelchairs when launching her business. However, after consulting several freight forwarders, she hit a dead end: fewer than 10 units could not fill a standard 20‑foot container. Shipping as less‑than‑container‑load (LCL) would push the per‑unit ocean freight cost above the wheelchair’s ex‑factory price—an unbearable burden for a startup’s tight budget.
After La shared this challenge, Baichen’s foreign trade team quickly activated a supply‑chain coordination mechanism. They consolidated W****y’s 10 units with other shipments bound for Europe into a single container, handling export customs clearance under one unified entity. This solution cut La’s actual ocean freight costs by approximately 65% compared to LCL shipping.
L**a later commented: “If every supplier were as willing as Baichen to proactively help clients solve real logistics problems, the barrier to cross‑border e‑commerce entrepreneurship would be much lower.” W****y has now initiated its second restocking order.
For overseas B2B clients, a supplier’s level of involvement in logistics often defines the overall partnership experience. Baichen’s consolidated shipping service not only reduces capital tie‑up risk but also lowers the trial‑order threshold to as few as 10 units, allowing small buyers to validate local market demand at minimal cost. This flexible supply‑chain responsiveness is especially valuable for independent online store operators, small wholesalers, and cross‑border e‑commerce teams entering the wheelchair category for the first time.
Ningbo Baichen medical Devices Co.,LTD.,
+86-18058580651
Baichenmedical.com
